Thursday, November 28, 2019

Book Report Fun Is Good How to Create Joy and Passion in Your Workplace and Career

Fun Is Good: How to Create Joy and Passion in Your Workplace and Career by Mike Veeck and Pete Williams is a book under consideration. The main theme of the book is a presentation of the formula of success. According to the authors’ opinion the business is successful only in case when the employees have fun while working.Advertising We will write a custom essay sample on Book Report: Fun Is Good: How to Create Joy and Passion in Your Workplace and Career specifically for you for only $16.05 $11/page Learn More Mike Veeck writes, â€Å"Make work fun and you will create a culture of creativity where the best people will want to work and customers will want to spend their money† (Veeck and Williams n. pag.). The main idea of the book is to give people an opportunity to reexamine the business they run and make it work better. The book consists of three parts each of which covers four chapters. Thus, there are 12 chapters in the book with the ac knowledgement, the introduction, the conclusion (afterword), the index and the section which contains some information about the authors. Each chapter contains a story which helps understand that to be successful the work should give pleasure. The title of the book speaks for itself. The book provides the reader with the information how laugh may be a key to success, why customers may bear looses because the employees of the company they work with do not have fun, how people who enjoy their work may influence others, and how HR managers should hire people. The authors of the book say that passion is the main feeling that inspires people for work. It is passion that drives people to be â€Å"creative, productive, and efficient at work† (Veeck and Williams 4). The same idea offers Dennis Bakke, who writes, â€Å"A passion is to make work exciting, rewarding, stimulating and enjoyable† (Bakke 13). At the same time, Veeck and Williams state that passion is not the only req uirement for success in business. Reading a book, it becomes understandable that to have a successful career, a worker should have fun, be creative and passionate. Fun helps relieve stress. Some authors offer darts as one of the ways for this (Fry and Fischer 19). The book is special in a number of reasons. First of all, it offers an innovative way for running business. Some employers adhere to an opinion that the guarantee of the successful business is strict discipline, research, and planning. But even they agree that the work should â€Å"bring pleasure and pride† (Pinson and Jinnett 2).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, to have fun while work is the first important feature that makes book specific. The second reason that makes this book special is the way how the authors deliver their ideas. Small stories are offered as the examples which are analyzed in the b ook. When the story is read and the results are seen it is impossible to reject that the method is effective. The book is a great opportunity for those who want to look at business from different perspectives. But, this method is helpful only when the sphere of services is considered. It is impossible to use this method when manufacturing and other working spheres are meant if high concentration and attention are necessary. Still, this book should be read by those who are planning to start their personal business. There are so many different ideas on work organization and employees treatment. These ideas may be really helpful for those who want to be successful, and there is hardly a person who does not want to be prosperous. Works Cited Bakke, Dennis. Joy AT Work: a Revolutionary Approach to Fun on the Job. New York: PVG, 2005. Print. Fry, Ann, and Terrill Fischer. Make Work Fun: 139 Ways to Lighten Up Your Workplace. Bethesda: Krug Industries, 2003. Print. Pinson, Linda, and Jerry Jinnett. Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business. Berkshire: Kaplan Publishing, 2006. Print. Veeck, Mike, and Pete Williams. Fun Is Good: How to Create Joy and Passion in Your Workplace and Career. New York: Rodale, 2005. Print.Advertising We will write a custom essay sample on Book Report: Fun Is Good: How to Create Joy and Passion in Your Workplace and Career specifically for you for only $16.05 $11/page Learn More This essay on Book Report: Fun Is Good: How to Create Joy and Passion in Your Workplace and Career was written and submitted by user Nia Talley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Soap Industry Essays

Soap Industry Essays Soap Industry Essay Soap Industry Essay Target Market: LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy LUX. Product Positioning: Unilever Bangladesh Ltd obtained a good position in the buyers‘ mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers‘ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%. Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. The Market for LUX For better comprehension of Unilever Pakistan, its marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors. This part of the project illustrates the market share of different companies in the beauty soap industry. Market Share: The beauty soap industry in Pakistan consists of only seven major producers. Unilever Pakistan Ltd is operating in the industry with its world famous brand LUX. Out of these giant companies Unilever Pakistan Ltd is the market leader with a share of around 43%. Other companies in the industry are not as big as Unilever Pakistan Ltd but they are posing threat to the company by a tendency of a gradual increase in their market share. Kohinoor Chemicals which is operating with the brand name Tibet is an extremely famous brand to the rural segment of the population and possess a significant share in that segment which is the largest population group in Pakistan. Moreover Keya Cosmetics Ltd operating with the brand name Keya and Marks amp; Allys Ltd operating with the brand name Aromatic are also uprising brands to both the rural and sub urban segment of the population. Change in communication strategy However, the communication was slowly seen to be losing relevance, as consumers were beginning to question if the film star actually used the brand. In addition to this, several competitive beauty soap brands had begun advertising using similar methods of communication. In this context, the global brand team for Lux developed a new communication strategy. This strategy– bring out the star in you– for the first time moved the brand away from the long-running film star route. The film star still features in the new communication but not as her gorgeous self but rather as an alter ego/projection of the protagonist (a regular girl), for a few seconds of the entire ad. Thus, for the first time the film star was used as a communication device and not as the main feature of the ad. The move away from the film star and her fantasy world to a regular Lux user, with the focus on the protagonist‘s star quality, is a change from the norms set by Lux advertising in the past. With the new communication strategy, the film star is used purely as a communication device to portray star quality in every Lux user. This can be significantly seen in the latest TV commercial of Lux Crystal Shine where Priyanka Chopra is portrayed as a normal woman. This idea– bring out the star in you – puts the consumer at the heart of the brands‘ promise. This promise goes beyond the functional deliverables of soap, beyond bathing and the bathroom to the Lifebuoy: Lifebuoy is introduced in 1895 and it is owned by uniliver company . It has 18% market share in the bathing category. It was around 2002 that the product moved from being a hard soap to a mild soap that delivered a significantly superior bathing experience. The new soap had a refreshing fragrance and its overall positioning changed, painting its promise of health in softer, more versatile and responsible color - for the entire family. The packaging was also changed: The rugged looking packs were soon replaced with a softer pinkish cover. This was followed by a series of ads highlighting the soap’s germ -fighting benefits. Lifebuoy had become a family soap with hygiene as its core promise. Right from th : Resonance: ? Customer feels proud by using LUX ? They feel it is special for us ? They really love and want LUX ? They purchase the brand whenever they go to store ? They really like to use LUX 17. 2: Judgment: Customer judgment regarding brand are as an under Quality is good ? Packaging is attractive ? Features are outstanding ? Decent and attractive of LUX 17. 3: Feelings: ? Customer gets excited while using LUX ? They feel warmth feelings ? They feel freshness ? They feel they are more beautiful : Performance: ? It smoothen our skin ? It fairs face completion 7. 5: Imagery: ? Customer continuously using LUX whenever goes to store ? Brand personality of LUX is very attractive ? Customer experience is good with LUX ? Customer loves that people really who use LUX ? Retail store are the best places to buy LUX docstoc. com/docs/33727818/brand-audit-of-LUX-by-the-university-of-faisalabad-students-sargodha-road Around the time this data was collected, there was a feeling that the attribute of hygiene and â€Å"protection from germs† for the whole family may now be more important than cosmetic attributes of soap (e. . fragrance, beauty, affect on skin, etc. ). Some related marketing events are listed in Table 1. Table 1: Toilet Soap Marketing Events in 2002 Date Event Feb 2002 Launch of Dettol Extra as a moisturizing, anti? bacterial soap for hygienically clean skin Mar 2002 Launch of Lux Skin Renewing with Vitamin E; Promotional message: â€Å"Which comes first – health or beauty? The answer is both† April 2002 Re? Launch of Lifebuoy with new packaging, fragrance and color, and a renewed focus on hygiene and â€Å"protection from germs† for the whole family May 2002 Re? Launch of Safeguard with new packaging and colors June 2002 TV campaign with Safeguard positioned against pimples July 2002 Dettol Extra permanent price reduction of Rs. 1/? Sept 2002 Safeguard promotional campaign as a family need providing 24 hour protection Sept 2002 Launch of Capri Sensitive for skin care Sept 2002 Launch of Lifebuoy in a small pack (for Rs. 7/? ) Also, it was not unusual that more than one brand was being used at any time in a household. We are therefore interested in which factors determine what combination of brands are used. Further, we want to understand all of this after taking into account any seasonal effects.

Thursday, November 21, 2019

Compare and contrast the ideas about human nature in two theorists Essay

Compare and contrast the ideas about human nature in two theorists Hobbes and Locke - Essay Example Hobbes did not share the recognized assumption that man was a social animal by his nature claiming that society could not exist without the power of the state and proper government. Instead, he argued that motivation and particularly self-interest was the central factor that affected behaviour of human beings (Leviathan I 13). Although Hobbes developed a sophisticated system of such motives that included courage, honor, pity, compassion, and other, he strongly believed that self-interest played the key role while the other motives should be treated as supplementary or secondary. Premising from these assumptions, Hobbes developed his famous justification of morality based on self-interested actions (Leviathan I 6). Modern form of this theory, known as 'ethical egoism', postulates that a self-interested action should be regarded as a standard of good (Rachels, 2008). John Locke who had the religious sentiment Hobbes apparently lacked proceeded from the assumption of God's creation of man and, therefore, believed in the natural freedom of human being that included the right to pursue life, health, and property. Also Locke argued that human beings are social animal by nature and societies emerged as a result of the rational efforts of humans taken to protect themselves from adversities of living in the 'state of nature' (Locke, 1990). In other words, Locke believed that humans their natural state mostly kept their promises and obligations, while Hobbes denied any organization in the 'natural' society of men claiming that fear and self-interest were the primary motivators of human behavior. The dissimilarity of human nature views advocated by the two thinkers can further be illustrated by their treatment of political authority and modern nation-state. Legitimacy of authority is one of the fundamental questions in political philosophy. There are multiple issues and controversies involved in this major problem including the meaning of political authority, the distinction between political authority and political power, moral and legal aspects of political authority, and many others. Majority of contemporary political theorists consider that the state has authority in the descriptive sense. This means that the state maintains public order via creating rules and issuing commands that subjects generally obey due to the dominant belief that the state has authority to do so (Hart 1961). Locke and Hobbes explain the origins of such belief in entirely different ways. According to Thomas Hobbes, in prehistoric uncivilized times before any sort of government emerged, there was constant war with "every man, against every man" (Hobbes, 1668, p.12). Consequently, Hobbesian justification of authority logically followed from the total brutality of human beings in their natural state characterized by intolerance: submission to authority was the only way to eliminate the brutality and intolerance of the State of Nature (Hobbes, 1668). By contrast, John Locke believed that the original state of man was not as hostile as Hobbes thought. In Locke's opinion happiness, reason and tolerance were the core characteristics of the natural man, and all humans, in their original state, were equal and absolutely free to pursue things, considered as indisputable rights, namely "life, health, liberty and possessions"